Market research on online dating

Thanks to the growth of such sites, the industry has expanded at 3.5 percent a year since 2008--right through the recession--to become a .1 billion powerhouse.

Analysts expect the acceleration to continue over the next five years.

The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.Related: How Work Affects Your Love (and Sex) Life At the core of most companies’ growth plans is expanding mobile use.Online daters now spend more time on dating apps than they do on the sites themselves.In 1970, just 28 percent of American adults were single; today, the share is 47 percent, according to the Census Bureau.That means an expanding target market, and it doesn’t include the unknown number of married people trolling the sites.Offering geo-dating apps, which allow smartphone users to locate potential dates nearby--has become almost a prerequisite for keeping up in mobile.

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